Sustainscape is a campaign that focuses on helping the audience transition to a sustainable lawn and helps them plan to meet those sustainability goals. Sustainscape provides an identity system, an editorial planning journal, an infographic, and an outdoor advertising billboard. The editorial planning journal contains information and planning prompts to guide the user along their sustainable lawn journey. The infographic postcard more closely helps the user in transitioning to a sustainable lawn and shows them the specific steps. The outdoor advertising helps direct the audience to the brand and spread the word.

Check out the full Planning Journal here!